I’ve been using AI tools like ChatGPT more than ever, and I’ve become fascinated by how these systems work behind the scenes to translate complex queries into human-digestible information. This curiosity led me to start a new self-initiated UX project focused on agentic AI and browsers, a fast-moving and innovative space.

I have been using AI a lot recently and am intrigued on how it works behind the scenes to translate to human digestible info. I started this project to expand and practice my UX and AI skills.

The Challenge.

The race to build the next-generation AI-powered browser is underway. OpenAI, Google, Microsoft, and Perplexity are each exploring agentic models — where AI doesn’t just respond, but acts on your behalf. Rumors suggest OpenAI will soon release a browser built around these ideas.

As a challenge to myself, I’m simulating a design sprint as if I were on OpenAI’s design team. My goal: create an agentic AI web browsing experience from scratch, then compare it to what OpenAI actually releases.

Screenshot of FigJam board research and design progress.

Project Goals.

Deepen my understanding of agentic AI, user-agent workflows, and AI design principles.

Practice integrating AI into both UX process (via tools like FigmaAI, ChatGPT) and UX outcomes (via interaction flows with AI agents).
Explore and define how to build trust in AI systems — especially in areas involving privacy, transparency, and autonomy.
Conduct 10+ user interviews to surface pain points and opportunities for AI in browsing workflows.
Iterate heavily based on user feedback, from early concepts to mid- and high-fidelity prototypes.
Deliver and reflect on a full UX case study that bridges design, research, and speculative tech.

Why This Matters (to me and the field).

This is not just a project about AI — it’s about preparing for the future of UX. As designers, we’re entering a new frontier where user expectations, mental models, and workflows are being redefined by AI. I’m doing this project to grow as a designer in that future, learning how to adapt both my process and thinking to match what’s coming next.